Press & Media
Resources for journalists, analysts, and anyone writing about stock option financing and startup employee equity.
Company at a glance
What we do
Non-recourse stock option financing for startup employees who can't afford to exercise their options + taxes.
Market opportunity
$60B in annual stock option value goes unexercised. 76% of startup employees never exercise their options.
Differentiation
We serve the 99% of startup employees that incumbent providers (Secfi, ESO Fund, EquityBee) ignore.
Key product
Free, transparent stock option tax calculator plus accessible financing — non-recourse loan or profit-split model.
Key talking points
- •55% of all stock options across the industry go unexercised — representing billions in forfeited wealth.
- •Most employees face a double cost: the exercise price plus an immediate tax bill (AMT for ISOs, income tax for NSOs).
- •Existing providers focus exclusively on unicorn-stage companies, leaving the majority of startup employees without options.
- •The One Big Beautiful Bill Act (OBBBA, signed July 2025) raised the SALT cap to $40K and changed AMT phaseout rates — our calculator reflects these changes in real time.
Media inquiries
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